Wednesday, September 14, 2011

Blog Entry 1

There's this toolbar I use often called StumbleUpon. What's really neat about it is that I set up parameters to fetch me different random websites of the things that will interest me, and surprisingly its been an invaluable source of information and exploration. Most of the websites and artists I've discovered that I will share with you on this blog I've found by using this program, so I thought it would be worth saying something about. You can download the toolbar here. I hope you enjoy it as much as I do! 

Some of Mehmet's Advertisment Work

One of the things I've 'Stumbled' recently would be the work from an artist called Mehmet Gozetlik. Aside from being a sucessful designer, he founded a group called Antrepo that focus' on Minimalistic qualities in advertising. According to their website: 

"Antrepo is a multi-disciplinary design consultancy. It derives its power from exciting and passionate design members who are actively contributing to the core of design. The Antrepo team formed to create unique design ideas for forward-looking peoples."

 Also on their website they specifically state that their ideas are not just Mehmet's or the groups, but anyone can be a part of the movement with 'self energy'. Their newest product designs feature a new look that simplifies, stating they believe "almost every product needs some review for minimal feeling. 




I kind of tend to agree. A lot of products and labels are cluttered with too much information. Some of it is mandatory, but I think their take is quite refreshing. I remember watching a documentary about the creation of the font Helvetica and how it kind of took over, a kind of 'refreshment' of typeography in the design world. This group seems to have taken this idea to the marketing world, but still seemed to have maintained the brands character. The idea makes me think though, what others purposes could this be applied? The clutter has permeated our society in many fashions, but I think a lot of people are starting to consider this de-clutter movement. For awhile on television you had all those shows about clearing out hoarder homes, businesses have sprung up seemingly overnight to help homeowners reorganize and get rid of unwanted things (1800-got-junk for example). It doesnt really surprise me other people have been catching on:


These are some examples of some minimalist movie poster designs from this website I found during my research on the matter. Its a blog post about a contest done on Worth 1000's website but I couldnt manage to actually find it on there. But anyway I thought this was a perfect example of minimalism in design. Thinking in different medias, I wonder what would happen if this concept was applied to print medias such as books and magazines?

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